The naivety of Evoke2!

After many years Evoke2, C2C, discovering, evaluating, connecting, philosophizing and most of all making visible effective solutions trough co creation, Hans Havers and Frans Aerdts strike a balance. Experienced and with build up knowledge, Evoke2 still finds itself at the beginning of the journey in discovering true sustainability. Evoke2 as in “making visible” existing knowledge, works on projects that through cooperation and co creation will lead to feasible sustainable goals. Challenges on a global scale will have to be defined and focused towards local, regional questions and possible developments. Material flows based on a commonly agreed upon and transparent set of environmental criteria describing the final goal of environmental optimization as well as the achieved current status can form the basis for management systems based on quality; Quality of life. Core is to obtain defined material flows, in which the chemical content is known and positively defined to be save for nature and environment in order to effectively close nutrient loops. Feasible for industries, supported by government and accepted in society. This suppresses the need, next to material flows, for also defining energy flows, creativity flows, awareness, social flows, and not the least economical flows. A call for a system change; one might call it progressive, ambitious, even complex. We see it as the naivety of Evoke2!

Naïve? In other words meaning not artificial, simple or natural? The answer is a straightforward “Yes!” The context and intention of the question is of existential importance for they withhold Evoke2’s method to empower companies, governments and educational institutions to naïvely ask the right questions. Based on their identity, authenticity and expertise they discover that their solutions are qualified but do not answer the right questions; at least not from a perspective of a mutual responsibility and certainly not serving a mutual interest.

To follow the current developments in politics, sustainable purchasing policies and society from a naïve perspective is a choice. The willingness to activate this naivety, serviceable for the empowerment of the exploration journey towards solutions that answer concrete questions is an intentionally defined choice. A choice made from a consciousness that we have a shared sense of urgency. But even apart from this urgency and therefore free of any convention, if we become conscious of our place and (possible) function within the complex dynamic system Planet Earth, it is of infantile simplicity to understand and make visible that we need to do things different. This very infantile simplicity or naivety finds its origin in nature. “Naïve” derives from the Latin “nativus”, meaning native. From a local and holistic point of view, by adding the “t” of technology, trust and truth, Evoke2 sees the greatest challenge in the one question:

Can we become Native to the planet?

Would you like a naive answer?

Yes we can!

Evoke2 develops strategies that make visible and empower the innovative capacity of organisations that strive for solutions that ensure a defined quality. In accomplishing effective goals through co creation with knowledge partners by enabling their expertise to become added value within a mutual cause. Not from a marketing perspective of the individual participant, but trough cooperation deliver “start documents” that capture a shared roadmap for the implementation of effective economical and industrial solutions. Start documents offer organisations a clear insight and perspective goal – safe, responsible and accepted – because all build up knowledge and expertise is respected. Working from shared points of departure, companies will become part of the solution. Within reach of their own potentials, innovative capacity and appropriate speed to act. This will give meaning to technological development, innovation and spirit that will result in solutions. Solutions that will function as showcase in positioning the identity of an organisation for their service and or products will fit cyclic and viable systems based on predefined partners, processes and raw materials. Defining, valuating and managing processes and material flows to meet the need for a circular economy has put a spotlight on natural cyclic phenomena, like the Cradle to Cradle design strategy – waste equals food – and Biomimicry – nature as our teacher. The build up experience of Evoke2 in working together with these knowledge partners within industries, acquired the insight that the complexity and diversity of the individual questions and needs, makes the journey of discovery hard or even impossible. Open-minded and transparent communication, information, will dissolve the lack of organisational capacity. In becoming aware of the need for cooperation we will have to ask each other the right questions. Self-consciousness and a vulnerable attitude in asking for help will show what is already available but poorly used. Making the possible… possible!

The quality of the current technological developments exceeds the regulations companies have to work from by law. In a period of financial crisis many mid or small enterprise will not feel invited to invest at large in implementing innovative technologies if their current used, are in line with set rules and regulations by government and fulfil the demand for survival. Sustainable concepts, philosophies and certifying systems are useful if only they serve a need and answer to realistic (true-to-nature) questions. Answers that dynamically can move along a continuously changing market and serve a mutual and significant goal.

Evoke2’s contribution is based on consultancy and organizational capacity resulting in the following offering:

  • Inventory and positioning of those needs that will add value for the identity and support CSR development for companies, industries and governmental organisations.
  • Based on these needs, organise and conduct expert meetings that serve a shared design assignment, using our e-transferium system.
  • Revaluating the quality of information in order to make possible and offer a reliable evaluation of potential solutions in relation to a commonly agreed upon and accepted set of environmental positive effective criteria.
  • Securing and disclosure of information to ensure an operational participation of stakeholders to enlarge an accepted and respected movement.

The network of Evoke2 contains a wide range of experts and organizations within education, industry and government. Within several projects Evoke2 cooperates in strategic partnerships.

Evoke2 is an independent partner that makes visible the invitation to cooperate within an open dynamic network of experts that actively support the envisioned mission from a separable functionality yet respecting each other’s expertise to ensure reliable implementation. From a well defined, first Cradle as an effective multiplier to the next.

For more information please contact:


Hans Havers                                               Frans Aerdts

E. hans@2evoke.nl                                    E. frans@2evoke.nl


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